Hold your drivers accountable.
Poor driving habits or a neglect for road safety won’t just put your drivers at risk—it will harm the public perception of your business, too. Imagine one of your drivers cruising well over the speed limit, swerving through traffic, cutting people off, and being a general nuisance on the road—all with your company’s logo on the truck for everyone in traffic to see. What does that say about your business?
Poor driving behaviors can endanger everyone on the road, and lead to short- and long-term damage to your business operations. So how do you know when your drivers are being irresponsible, and how do you hold them accountable for their actions?
While you can certainly post “How’s my driving?” messages on the backs of all of your fleet vehicles, there’s a better solution: fleet management software. By using GPS technology and a simple and seamless user interface, fleet managers can track driver speeds and behaviors, idle time, routes driven, and numerous other metrics that can determine driver performance and safety. This allows you to closely monitor your fleet and detect unwanted behaviors from your drivers as they happen, and use past data to see if your drivers are improving
But this is only half of the story. You can’t just record the actions of your drivers—you have to hold them accountable for those actions, too. Developing a strict and explicit disciplinary system for your drivers is a great way to promote safe driving—fear of losing bonuses, getting hours cut, or job termination are all very reasonable punishments if a driver is putting your business and the public at risk. Most importantly, you must uphold these punishments 100 percent of the time, no matter how difficult it might be. Even your best or most experienced driver is capable of breaking the rules and being unsafe on the road, and they must face the same consequences as the newest person on your team.
Offer safety incentives.
It’s effective to punish your drivers for poor driving behavior, but it’s arguably more effective to reward your drivers for safe driving behavior. Giving your drivers a reason to drive safely—like offering a safe driving bonus or paid time off—can be a great way to inspire healthy competition amongst your drivers, and make your drivers feel appreciated for their hard work and careful driving.